Science fiction writing had been a primary tool for visualizing how technology would look in the future. Writers like Jules Verne, Philip K Dick, Isaac Asimov, and Ray Bradbury wrote exciting novels, short stories that featured advanced technologies decades before they were invented.
What if businesses could put these stories to proper use by building technologies around them?
Scifutures, a company in Burbank, California does just that. The company specializes in something called “sci fi prototyping.”
The company helps businesses visualize their future with the help of science fiction writers. For example, if an ecommerce company approaches Scifutures asking how people would shop in the future and how would they interact with a shopping website, the company can provide them a solution with the help of a sci fi writer. The solution may be in the form of a short story, a novel, a comic, or a graphic novel weaved around the concept. This would give the company a vision about how their business would be in the future. Even if a writer comes up with a dystopian story, brands will learn how things can go wrong and ways to prevent them.
In a way, sci fi prototyping gives businesses a new perspective. Sometimes, even a new mission.
Several big brands like Ford, General Motors, VISA, Intel, and the American Navy (yeah!), etc. have approached the company for sci fi prototyping.
Albert Einstein once said “Logic can take you from A to B. Imagination can take you anywhere.” Scifutures is set out to accomplish that. Instead of using the help of existing technologies, they use their imagination to power the future. The company handles everything right from visualizing a concept to providing assistance to building a prototype. The company currently employs several award winning sci fi writers to work closely with brands.
The whole concept amazes me. Who would’ve thought of such an amazing idea for a company! Imagine going to work where you can think about flying cars, humanoid robots and machines that automatically make Hyderabadi biriyani. What a time to be alive!
P.S.: While you’re reading this, I am trying to sketch a blueprint for an automatic biriyani making machine.