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Hi, I’m Karthik Pasupathy, a.k.a. “KP”.

I’ve spent a decade in the B2B SaaS industry, working with companies like Zoho, Freshworks, and Level AI. Currently, I lead marketing efforts at an AI startup. I’ve also advised various startups and venture capital firms in content and product marketing.

Outside of work, I’m a writer at heart. I’ve published five books, with “Randomly Ordered” receiving special acclaim.

This website serves as my digital hub, where you can find all my work and insights.