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Karthik Pasupathy

I'm Karthik Pasupathy, a product marketer and writer exploring the intersection of technology, culture, and human behaviour.

Currently building Rampkit, a marketing agency and product studio for b2b software companies.

A neighbourhood software builder assembling glowing modular blocks in a local workshop

Featured Idea

Your friendly neighbourhood software vendor

Big software companies will lose the customer relationship to local builders who customise, fix and maintain software for small businesses.

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Recent Writing

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Places where time doesn't matter The UX of Slowing Down Product Marketing Is Translation Retro-Futurism and Why It Endures Is the Hustle Culture Killing Our Creativity?

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Occasional essays on technology, culture, and how we live with both.

Latest Project

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PilotConnect - website screenshot

PilotConnect - website

Apr 2026

Designed the website for PilotConnect, an agency specializing in GTM engineering.

Visual Journal

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Black-and-white street scene under an elevated metro, with an auto-rickshaw and long shadows
Laundry hanging on outdoor clotheslines against a bright blue sky
Silhouette of a person on a landfill heap under a sky full of birds
A rooftop statue of Christ with a crow perched on its outstretched hand
Fishermen pulling a colorful boat onto Kanyakumari beach with a white church behind them
A cyclist riding into golden sunlight through trees along a hazy road

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