My biggest frustration with AI is that it is stealing my dopamine.
Before AI, knowledge work gave me all the dopamine I needed.
Have to work on a landing page copy in two hours? Sign me up.
Have to come up with a kick-ass product copy in under eight words? I'm in.
Write an interesting blog post combining Marvel characters and a helpdesk software? This is why I love marketing!
We took up the challenge, and we put our minds to it. It was interesting, fun, and seeing the finished product out in the wild gave me the chills.
I loved marketing before AI.
But now, things are different. You want something, you get it immediately. It doesn't matter if it is an eight word product copy, a 160-character meta description, or a 2,000-word blog post. AI does it all effortlessly.
It definitely simplifies my job as a marketer. It makes everything in the leadership happy.
But, what about me? AI has sucked the pleasure of doing the work.
Industry veterans across the globe are saying SaaS is dead. I agree. A there is a shift happening from SaaS-based products to outcome-based products amid the rise of AI. This transition is not only killing SaaS businesses. It is also killing the creativity of SaaS professionals.
Now, I have to look for something else - a hobby or a project that will give me back all the lost dopamine.
Maybe I'll go back to doing pencil sketches of superheroes or start a food blog. Haven't figured out yet.